Viewing entries tagged normalized vs absolute

Water Stewardship at Coca-Cola

Posted by Tom Fitz
Tom Fitz
Tom utilizes over eighteen years of manufacturing experience to help companies c
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on Wednesday, 08 February 2012
in Insights

On January 17th, I posted a blog about the importance of reporting sustainability goals from both a normalized and absolute perspective. In summary, companies can report one result instead of the other to paint a picture they are making tremendous strides to reduce their impact, when in fact, they haven’t made any progress or have even gone in the opposite direction. This leaves consumers feeling uncertain as to whether companies believe in changing their ways to preserve the environment, or they are egocentrically piggy-backing on the green movement to increase sales.

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